NEW YORK (AP) — Frankie Heck settled into the driver's seat of a new Volkswagen on a recent episode of ABC's "The Middle," caressing the steering wheel as celestial music played. Her face was a mask of such pure pleasure that you almost wanted to avert your eyes.
The gleaming Passat appeared throughout the half hour. Dad Mike found it a comfortable refuge for a nap, daughter Sue studied for driver's ed and the whole family used it as a restaurant by driving around with a bucket of chicken.
Welcome to the world of product "integration" on prime-time television. Advertising within programs has gone beyond the mere placement of soda bottles on the table in front of "American …
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